How to increase your training business without spending excessive marketing costs.

There are 3 points to share which I think may be helpful in how you
can go about your business development:
1. Be a professional consultant not salesman
You are training people because you have something that they don't.
Don't end up like the all-too-familiar salesman who keeps babbling
about their products. Listen first! Know what clients are looking
for. Some don't really know what they need and so you have to prepare
good questions to uncover their needs. Once this is done, speak to
them like specialists giving prescription or answers to their
clients' challenges.
2. Be ready to invest to be known
Many trainers, especially those who are new, are hesitant to spend
money on marketing. Some skimped on it and produce substandard
brochures or email ads that make potential clients lose confidence.
No matter how good you think you are, your business won't come in
until people know you – and get a good impression. If you are tight
on budget, choose just one or two flagship topics and do up a
professional brochure or website. This initial investment will go a
long way in helping you to penetrate into and sustain in the market.
3. Be willing to give first
Be willing to share things that benefit people for free. If they like
it, they will come to you for more. That's where you get additional
businesses. There are different free platforms such as the
newspapers, magazines and forums. This "edu-tisement" method has
proven to be time and cost effective. Just make sure your contents
are good and remember to leave your contacts or URL behind.
Source: David Lee
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