How to increase your training business without spending excessive marketing costs.

There are 3 points to share which I think may be helpful in how you
can go about your business development:
1. Be a professional consultant not salesman
You are training people because you have something that they don't.
Don't end up like the all-too-familiar salesman who keeps babbling
about their products. Listen first! Know what clients are looking
for. Some don't really know what they need and so you have to prepare
good questions to uncover their needs. Once this is done, speak to
them like specialists giving prescription or answers to their
clients' challenges.
2. Be ready to invest to be known
Many trainers, especially those who are new, are hesitant to spend
money on marketing. Some skimped on it and produce substandard
brochures or email ads that make potential clients lose confidence.
No matter how good you think you are, your business won't come in
until people know you – and get a good impression. If you are tight
on budget, choose just one or two flagship topics and do up a
professional brochure or website. This initial investment will go a
long way in helping you to penetrate into and sustain in the market.
3. Be willing to give first
Be willing to share things that benefit people for free. If they like
it, they will come to you for more. That's where you get additional
businesses. There are different free platforms such as the
newspapers, magazines and forums. This "edu-tisement" method has
proven to be time and cost effective. Just make sure your contents
are good and remember to leave your contacts or URL behind.
Source: David Lee
Check out these site:APTSG
& Luminarieslab

10 Effective Trainers’ Techniques

The objective of any training is to deliver effective results so that participants can be more
effective after the training and be motivated to make changes and see improvements. The needs
to be effective in any training skills are now becoming more competitive and challenging for most
trainers and want-to-be trainers. In order to attain a superior training performance with high
demand, it must come from trainer’s skills & techniques that combine an understanding on how
people can learn best with processes that can accelerate learning retention and application.
One of the most crucial trainer techniques is by self-reflection effect of how well the current
training ability within its own capability is being developed, improved and refined overtime. This
requires taking a good and hard look at their training approach by comparing their training styles
with other effective trainers and must continuously make improvements to enable them to be a
professional trainer.
Here I outline 10 effective trainer techniques for self-reflection by development, improvement and
refinement that can keep trainers to be effective in their training approach.
Technique 1: Training should be designed for a purpose and needs to meet expectations by
participants, from understanding of theory to practical application so that when
they learnt, they can apply it effectively at their workplace.
Technique 2: Training should be designed in such a way that is clear, easy to understand,
novel and informative and most importantly, easy to apply. Recommended
approaches for use are case studies, role play or test for understanding
exercises.
Technique 3: Training presentation should be pace on a systematic and consecutive manner
that flow smoothly from theory knowledge to practical application. Most
importantly, the overall training presentation should be in sequence and be
current with the training materials and programs.
Source: Dr.Danny Ker-
Check out these site:APTSG
& Dr.Danny Ker